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Ready for take-off 🚀

Let's go, this is Digital Discovery #1! 🥳

This article first appeared as a newsletter on November 26, 2020. Unfortunately, Digital Discovery is currently only available in German.

The idea for Digital Discovery came to me because I’m always sending funny finds from the vastness of digital marketing to friends or colleagues. Why not prepare them in a sensible way and make them accessible to a larger number of people? That’s why you’ll find a wild mix of different recommendations in this newsletter in the future - from great websites, to exciting marketing campaigns, to tips & tricks that make the job easier.

# Dialogue among fishes

I love private portfolios. Often these small projects contain gimmicks of the creators, which give the site personality. And often enough, 1-2 of these gimmicks would add that special something to much larger sites. A great example of a supposedly small detail is the portfolio of Will Boyd.

At first glance a classic developer blog (it’s definitely called the blog 😁), a click on the little pink fish brings the page to life. Because then it’s clarified who Will is in the first place - and what the toast icon is actually for.

Note: I watched the entire animation on my first visit. It’s not short. If you have important things to do right now, better not visit the page 😅

# Apple, savior of the data

Apple likes to play up as the great data protection company. The result is ITP, Intelligent Tracking Prevention. With every new Safari version, new rules are added to make the misuse of user data more difficult. Be it by blocking third-party cookies, truncating referral data, or basically consenting to data collection in apps. The stricter these rules become, the more the daily working tools of many marketers are restricted.

For questions like “How many different users visited my website this month?” even Google Analytics needs a way to recognize the user. Mostly, this is done through cookies.

In the middle of the year the big outcry: Safari blocks Google Analytics! The reason for the statement was the new version 14, where Google Analytics (among many other tracking tools) is listed as a blocked tracker. Simo Ahava (be sure to check out his website, there’s hardly a question about Google Analytics or Google Tag Manager that he doesn’t answer) clarifies: it’s not all that bad. Also Safari users continue to be measured by Google Analytics.

# Who needs email?

The first issue of Digital Discovery and already I ask such a question 😅

Are you sometimes annoyed by emails too? An eternal ping-pong game, epic texts and besides, chat tools are the future anyway. Sometimes at least. If you’re tired of your old mail address, you can apply for a new one at BYE. The features are extensive: for only 69 cents a month you get an @bye.fyi address. Every mail will be deleted automatically. No more trouble from spy pixels, pictures of James Bond don’t get through. Also, a congressman gets a copy of every mail received.

Who thinks all this is bullshit: Absolutely correct. If the footer is correct, Thinko still earns about $300 every month with this bullshit though 😂.

The landing page is great in any case and worth a look!

# Outsmart Google

Have you heard of Google Lighthouse? Chrome’s built-in analytics tool checks your website for speed, accessibility, best practices and search engine optimization. It gives concrete optimization tips on how to improve your website. So 100 points accessibility means “everything is great”, right?

Manuel Matuzovic tricks the whole system - and builds an unusable website with full points. What we learn from this? Don’t trust any system blindly and always test it yourself.